About Us

  

Welcome to our new small family business ‘Slowly Label’. Designed in NZ

Our why

After having our son Rylee we quickly realised there was a lack of cool unisex clothes for children. We wanted to create a brand where 90% of the collection could be worn by any gender and most importantly be passed down to the next child in a family.

How we chose the name

In the fast paced world we live in ‘Slowly’ is about slowing down, making precious memories and enjoying the little things life has to offer. It just so happens we are always telling our Rylee to go slowly on the daily too.

Our values

We know the fashion industry is a major contributor to climate change which is why we believe in a slow production line that is kind to our makers and planet earth. With the use of predominately natural fibres we make it our mission to always be learning and developing new ways to reduce our carbon footprint. It is not about perfection but about continuously learning to do better.

We invite you to come along on our journey as we share and create timeless wardrobe pieces for little people that will be cherished for years to come.

 

Sharon, Mitch + Rylee