Worn often, passed on
Designed in New Zealand
Slow fashion, fast shipping
Welcome to Slowly Label
Gender neutral kids clothes created for real life with little adventurers.
Designed in New Zealand, inspired by slow days, small moments, and clothes that live many lives.
Shop the look
Slowly, out in the world
Nordic Bloom Knit Sweater
$69.00 NZD
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Nordic Stripe Knit Pant
$65.00 NZD
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Our story
Meet Sharon, owner of Slowly
After struggling to find children’s clothing that felt both well-made and wearable, I set out to design gender neutral, seasonless pieces that can handle play, last across years, and be passed on, no matter the gender.
Slowly is shaped by everyday family life, a love of thoughtful design, and a belief that childhood isn’t meant to be rushed.
